Some companies which had formerly been part of SOD, including Dogma, Hajime-Kikaku and Aroma Planning, left SOD to become clients of DMM.Īccording to the Japanese market research company Teikoku Databank, after this period of rapid growth, there was a sharp drop in sales at DMM, probably due to competition from internet porn sites. Under CEO Hiroyuki Shimazaki (島崎啓之), DMM caught up with and surpassed its chief rival in AV sales, the Soft On Demand (SOD) group. Hokuto had a period of rapid growth from the time of its foundation with sales going from 5.1 billion yen (about $50 million) in fiscal year 2001 to 6.2 billion yen ($60 million) in 2002, 9.8 billion yen ($100 million) in 2003 and 12.3 billion yen ($125 million) in 2004. Sales for the fiscal year ending February 2007 were 28,366,000,000 yen (about $283 million) with sales for the 2008 fiscal year extrapolating to about 30 billion yen (about $300 million). Stockholders equity was 6,073,000,000 yen (about $60 million) and company capital amounted to 45 million yen (about $450,000). As of July 2007 DMM had 185 employees and total assets of 16,618,000,000 yen (about $166 million).
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